A lot of business models in e.g. publishing and the music industry already are ISAs, better known as equity; the offer is something like "We'd like to invest $20k into your book at a $5k pre-money valuation. Btw our terms have, let's say, a wee bit of structure."https://twitter.com/jmj/status/1125415276265132032 …
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For example, in an investment in a startup, even an 80% owner very rarely gets to dictate managerial decisions (short of replacing management). Publishers generally get control over pricing, really important marketing decisions (cover design, who they choose to sell to, etc).
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