The tastes of hyperconsuming outliers are by definition not the tastes of the population at large. Some business models, however, cause them to be quite influential.
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An example that isn’t YouTube/Twitter or ad supported is the anime market, which has a *gigantic* worldwide following and also a small subculture of hyperconsuming outliers who dominate the economics of anime-related goods purchases. Their tastes often dictate the product.
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s/culture/politics/ for a fairly straightforward model of what happens when we apply online click-driving methods to campaigns.
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