The tastes of hyperconsuming outliers are by definition not the tastes of the population at large. Some business models, however, cause them to be quite influential.
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You might think that I’m using “hyperconsuming outlier” as a euphemism. I’m not. Some of the psychographs are morally odious or low-status (two things society often confuses, unfortunately). Some are neither; librarians, for example, index off the charts.
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I think the dislocation people feel about this is that, in a model where culture is sold, if you’re watching it, it is for you. In a model which optimized for the outlier, you’re relevant only to the extent you can be transformed into an outlier. What you’re watch is for them.
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An example that isn’t YouTube/Twitter or ad supported is the anime market, which has a *gigantic* worldwide following and also a small subculture of hyperconsuming outliers who dominate the economics of anime-related goods purchases. Their tastes often dictate the product.
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End of conversation
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I worked with recomendations for a few years; this has me really wondering what would have happened if we looked at the median or XX percentile engagement metrics instead of average or total.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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