Skip to content
By using Twitter’s services you agree to our Cookies Use. We and our partners operate globally and use cookies, including for analytics, personalisation, and ads.

This is the legacy version of twitter.com. We will be shutting it down on June 1, 2020. Please switch to a supported browser, or disable the extension which masks your browser. You can see a list of supported browsers in our Help Center.

  • Home Home Home, current page.
  • About

Saved searches

  • Remove
  • In this conversation
    Verified accountProtected Tweets @
Suggested users
  • Verified accountProtected Tweets @
  • Verified accountProtected Tweets @
  • Language: English
    • Bahasa Indonesia
    • Bahasa Melayu
    • Català
    • Čeština
    • Dansk
    • Deutsch
    • English UK
    • Español
    • Filipino
    • Français
    • Hrvatski
    • Italiano
    • Magyar
    • Nederlands
    • Norsk
    • Polski
    • Português
    • Română
    • Slovenčina
    • Suomi
    • Svenska
    • Tiếng Việt
    • Türkçe
    • Ελληνικά
    • Български език
    • Русский
    • Српски
    • Українська мова
    • עִבְרִית
    • العربية
    • فارسی
    • मराठी
    • हिन्दी
    • বাংলা
    • ગુજરાતી
    • தமிழ்
    • ಕನ್ನಡ
    • ภาษาไทย
    • 한국어
    • 日本語
    • 简体中文
    • 繁體中文
  • Have an account? Log in
    Have an account?
    · Forgot password?

    New to Twitter?
    Sign up
patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

Tweets

Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

Tweets

  • © 2020 Twitter
  • About
  • Help Center
  • Terms
  • Privacy policy
  • Imprint
  • Cookies
  • Ads info
Dismiss
Previous
Next

Go to a person's profile

Saved searches

  • Remove
  • In this conversation
    Verified accountProtected Tweets @
Suggested users
  • Verified accountProtected Tweets @
  • Verified accountProtected Tweets @

Promote this Tweet

Block

  • Tweet with a location

    You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more

    Your lists

    Create a new list


    Under 100 characters, optional

    Privacy

    Copy link to Tweet

    Embed this Tweet

    Embed this Video

    Add this Tweet to your website by copying the code below. Learn more

    Add this video to your website by copying the code below. Learn more

    Hmm, there was a problem reaching the server.

    By embedding Twitter content in your website or app, you are agreeing to the Twitter Developer Agreement and Developer Policy.

    Preview

    Why you're seeing this ad

    Log in to Twitter

    · Forgot password?
    Don't have an account? Sign up »

    Sign up for Twitter

    Not on Twitter? Sign up, tune into the things you care about, and get updates as they happen.

    Sign up
    Have an account? Log in »

    Two-way (sending and receiving) short codes:

    Country Code For customers of
    United States 40404 (any)
    Canada 21212 (any)
    United Kingdom 86444 Vodafone, Orange, 3, O2
    Brazil 40404 Nextel, TIM
    Haiti 40404 Digicel, Voila
    Ireland 51210 Vodafone, O2
    India 53000 Bharti Airtel, Videocon, Reliance
    Indonesia 89887 AXIS, 3, Telkomsel, Indosat, XL Axiata
    Italy 4880804 Wind
    3424486444 Vodafone
    » See SMS short codes for other countries

    Confirmation

     

    Welcome home!

    This timeline is where you’ll spend most of your time, getting instant updates about what matters to you.

    Tweets not working for you?

    Hover over the profile pic and click the Following button to unfollow any account.

    Say a lot with a little

    When you see a Tweet you love, tap the heart — it lets the person who wrote it know you shared the love.

    Spread the word

    The fastest way to share someone else’s Tweet with your followers is with a Retweet. Tap the icon to send it instantly.

    Join the conversation

    Add your thoughts about any Tweet with a Reply. Find a topic you’re passionate about, and jump right in.

    Learn the latest

    Get instant insight into what people are talking about now.

    Get more of what you love

    Follow more accounts to get instant updates about topics you care about.

    Find what's happening

    See the latest conversations about any topic instantly.

    Never miss a Moment

    Catch up instantly on the best stories happening as they unfold.

    Patrick McKenzie‏ @patio11 5 May 2019
    • Report Tweet
    • Report NetzDG Violation

    The tastes of hyperconsuming outliers are by definition not the tastes of the population at large. Some business models, however, cause them to be quite influential.

    12:42 AM - 5 May 2019
    • 13 Retweets
    • 51 Likes
    • Alex Medina Dan Ibanez Basti Moritz Félix Cantournet Paulo Silveira Matt Ragland Jason Hofmann Karl Higley Jordan Biserkov
    3 replies 13 retweets 51 likes
      1. New conversation
      2. Patrick McKenzie‏ @patio11 5 May 2019
        • Report Tweet
        • Report NetzDG Violation

        Ad-supported models were one almost immune to this. Newspapers / TV stations basically can’t detect a difference between someone who uses the artifact once a week and someone who uses it 40h+ a week, and if they could, they’d be worth approximately the same amount of money.

        1 reply 2 retweets 18 likes
        Show this thread
      3. Patrick McKenzie‏ @patio11 5 May 2019
        • Report Tweet
        • Report NetzDG Violation

        This changed with pageview based online advertising, because a hyperconsuming outlier generates many more ad impressions. The thing that really kicked this issue into the public spotlight, though, was recommendation engines which in optimizing for engagement made outliers.

        2 replies 2 retweets 26 likes
        Show this thread
      4. Patrick McKenzie‏ @patio11 5 May 2019
        • Report Tweet
        • Report NetzDG Violation

        You might think that I’m using “hyperconsuming outlier” as a euphemism. I’m not. Some of the psychographs are morally odious or low-status (two things society often confuses, unfortunately). Some are neither; librarians, for example, index off the charts.

        2 replies 2 retweets 23 likes
        Show this thread
      5. Patrick McKenzie‏ @patio11 5 May 2019
        • Report Tweet
        • Report NetzDG Violation

        I think the dislocation people feel about this is that, in a model where culture is sold, if you’re watching it, it is for you. In a model which optimized for the outlier, you’re relevant only to the extent you can be transformed into an outlier. What you’re watch is for them.

        2 replies 7 retweets 49 likes
        Show this thread
      6. Patrick McKenzie‏ @patio11 5 May 2019
        • Report Tweet
        • Report NetzDG Violation

        An example that isn’t YouTube/Twitter or ad supported is the anime market, which has a *gigantic* worldwide following and also a small subculture of hyperconsuming outliers who dominate the economics of anime-related goods purchases. Their tastes often dictate the product.

        5 replies 1 retweet 46 likes
        Show this thread
      7. End of conversation
      1. Ayub Malayev‏ @malemailman 5 May 2019
        • Report Tweet
        • Report NetzDG Violation
        Replying to @patio11

        I’m gonna be honest, I have very little idea what you said

        0 replies 0 retweets 3 likes
        Thanks. Twitter will use this to make your timeline better. Undo
        Undo
      1. Travis Johnson‏ @traviscj 5 May 2019
        • Report Tweet
        • Report NetzDG Violation
        Replying to @patio11

        Optimizing content production with respect to page views is a classic case of “using a metric makes the metric useless”

        0 replies 0 retweets 1 like
        Thanks. Twitter will use this to make your timeline better. Undo
        Undo

    Loading seems to be taking a while.

    Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.

      Promoted Tweet

      false

      • © 2020 Twitter
      • About
      • Help Center
      • Terms
      • Privacy policy
      • Imprint
      • Cookies
      • Ads info