Inspired by Game of Thrones: It was an accident of our delivery mechanisms that we once had numbered releases and made A Big Deal when the new release dropped, and we went to continuous delivery for great reasons when that was available. But maybe the Big Deal helped anyhow?
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I've had clients hold things back via feature flags so they can have big-noise marketing launches. So maybe the future is already here, just not equally distributed?
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it feels like the conferences do this for non-tiny companies, like Apple's WWDC, MS' Build, GitHub's Universe and Satellite etc
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Fortnite does this
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Most modern competitive videogames do this
End of conversation
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Doesn't this already exist? It's just less popular than mass media
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Sports video games are very much this with their annual releases. MS PowerBI does their feature releases in roughly discrete batches too, and generates pretty good coverage, both anticipating and reviewing.
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I prefer small improvements on a regular basis instead of Big Bang releases.
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I'd settle for informative, readable changelogs.
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There’s a
@paulg essay about Viaweb, where he explains how they’d artificially create a “major release” to build buzz around their narrative and get journalists interested in their product. The software had no versions, except in the eyes of people paying atttention to the PR.Thanks. Twitter will use this to make your timeline better. UndoUndo
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Isn’t that what iOS updates are?
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