Inspired by Game of Thrones: It was an accident of our delivery mechanisms that we once had numbered releases and made A Big Deal when the new release dropped, and we went to continuous delivery for great reasons when that was available. But maybe the Big Deal helped anyhow?
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I wonder if we can bring back episodic marketing to software? Something that someone would willingly write a blog post speculating about what's coming up in the next episode or parsing tea leaves from the official trailers?
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