One of the reasons startups win is that they can take risks which aren’t risky but which would inevitably get watered down if you asked a committee about them. Example, from http://tuple.app :pic.twitter.com/gup8V2ypp7
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Marketing: Not thrilled with having another brand here. Sales: Slack is on the NAL. WTF. Legal: You can’t say ‘stole.’ Hard no there. Copywriter: So “It’s like Screenhero” then?
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“NAL?” Named account list; sale’s list of targets that they’re going to aggressively go after to develop and close.
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Tuple is also a really good name.
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@patio11 what is your opinion of mentioning big companies in the space like that? I ran ads for a while that were like "[big tutoring company] sucks, I'm better!", but never saw a ton of results, and also felt like there was a reason why other companies didn't do that.Thanks. Twitter will use this to make your timeline better. UndoUndo
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Tweets like the last in this series reveal empathy for followers who aren’t in the know. Thank you. Wish more people took this “outside in” approach to writing
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Right. Averaging advice leads to "one size fits none."
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