One of the reasons startups win is that they can take risks which aren’t risky but which would inevitably get watered down if you asked a committee about them. Example, from http://tuple.app :pic.twitter.com/gup8V2ypp7
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a) That’s great copy. b) If someone proposed something spiritually analagous to it at any place mature enough to have job titles, you can predict each job title’s reason to kill it and go with something painfully generic.
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Marketing: Not thrilled with having another brand here. Sales: Slack is on the NAL. WTF. Legal: You can’t say ‘stole.’ Hard no there. Copywriter: So “It’s like Screenhero” then?
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“NAL?” Named account list; sale’s list of targets that they’re going to aggressively go after to develop and close.
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I can imagine some sales teams saying "this will make Slack notice us... yes please!"
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I don't think marketing will argue about having another brand there, competitor marketing / positioning is well established and works great. legal saying that, sure
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I've heard this positioning repeated accurately by several people telling me about this product. It's truly amazing copy.
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This is such a great point. I've felt this happening as we've grown (even just at 10 people now). Perhaps it's my job as CEO to identify when things are getting watered down by group feedback and push back.
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