One of the reasons startups win is that they can take risks which aren’t risky but which would inevitably get watered down if you asked a committee about them. Example, from http://tuple.app :pic.twitter.com/gup8V2ypp7
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Marketing: Not thrilled with having another brand here. Sales: Slack is on the NAL. WTF. Legal: You can’t say ‘stole.’ Hard no there. Copywriter: So “It’s like Screenhero” then?
“NAL?” Named account list; sale’s list of targets that they’re going to aggressively go after to develop and close.
Thanks Patrick! :)
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