I think this generalizes far, far from advertising. So many gains at the margin are missed because experts either feel ashamed to “uncreatively” repeat the same act the 798th time or because of the principal/agent problem implied by that.https://twitter.com/TheCharlieton/status/1080858218891563008 …
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How should an organization adjust things to compensate?
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Rephrasing to help myself understand: in your career, it's bad to do the same thing month after month because it signals stagnation If you're a creator and you hit on genius (in startups, PMF) you want to do the same thing month after month (execute on PMF)
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Another reason this is hard: creators are used to the search, used to trying many many things and not having anything work. Execution probably seems boring Difficult to rewire brain to fit the new context
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Innovation is prized over expertise. Feels like something that began in the 20th century. Could argue it applies to art as well
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