Engagement is a toxic metric. Products which optimize for it become worse. People who optimize for it become less happy. It also seems to generate runaway feedback loops where most engagable people have a) worst individual experiences and then b) end up driving the product bus.
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Interesting to watch bifurcation happen right now in industries adaptation to existing model not working. Some running towards owning product experience and new subscription revenue. Some running towards cul de sac of hitting engagement metrics
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Yes, because people on average look for what they want to hear. It's a human condition.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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