I was trying to find an ATM in Vegas and the Internet directed me to the 4th floor of the M&M Store, which observationally has several thousand M&M themed SKUs and at least 15 employees, and now I have so many questions.
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Who greenlit that project? Why on what is presumably the most expensive retail footage in Vegas? Why in Vegas? It has to be a branding play, right? Right? But it really did have several hundred customers at 6 PM on a Sunday? What hole does M&Ms The Brand (TM) fill in their lives?
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What is the LTV of an M&Ms user? What does that distribution look like? Are there power-users or people making business purchasing decisions that are the real targets of that? If so, what kind of business spends millions of dollars on M&Ms? More retail or food services?
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Replying to @patio11
If you can slow them down with M&Ms, maybe they'll pop into the surrounding casinos and spend actual money. As an occasional Vegas resident, I have come to marvel at the multilayered fashion in which the Strip exacts cash from tourists.
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Replying to @kchoudhu
It really is fascinating, in a “With a different life plan or maybe ten different decisions I could have been optimizing these businesses instead *shudder*” sort of way.
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Replying to @patio11
It's closer to your competencies than you think. Programmers I knew on Wall Street have moved to casino risk management and retail traffic optimization. It's all data, and it's a strict 9-5. Computers rule everything around us.
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Replying to @kchoudhu
Oh I utterly by it being very close to my competencies, that is why it is so terrifying to me.
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*buy
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