I was trying to find an ATM in Vegas and the Internet directed me to the 4th floor of the M&M Store, which observationally has several thousand M&M themed SKUs and at least 15 employees, and now I have so many questions.
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Who greenlit that project? Why on what is presumably the most expensive retail footage in Vegas? Why in Vegas? It has to be a branding play, right? Right? But it really did have several hundred customers at 6 PM on a Sunday? What hole does M&Ms The Brand (TM) fill in their lives?
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Replying to @patio11
i hear people talk about it like it’s candy Disneyland, i don’t get it either but it clearly works for them
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Replying to @amyhoy
I absolutely get Disneyland; the House of Mouse will almost certainly have higher LTV from me than any other single company or individual selling “culture”, broadly writ.
11:43 PM - 1 Apr 2019
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