Who greenlit that project? Why on what is presumably the most expensive retail footage in Vegas? Why in Vegas? It has to be a branding play, right? Right? But it really did have several hundred customers at 6 PM on a Sunday? What hole does M&Ms The Brand (TM) fill in their lives?
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What is the LTV of an M&Ms user? What does that distribution look like? Are there power-users or people making business purchasing decisions that are the real targets of that? If so, what kind of business spends millions of dollars on M&Ms? More retail or food services?
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Also, relevantly to the actual question, what process at which company put a branded bank ATM on the 4th floor of the M&M store, as opposed to the 1st floor or another retail establishment on the street?
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They have one in Leicester Square in London too, which is also a prime retail location. I’ve never understood it but it’s been there for a long time so it must be working for them.
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And Times Square. (Anecdotally) it's always busy.
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The store is a marketing expense. And the ATM is positioned strategetly. Kid, ob their was back down: Dad, can I have this and this and that...? Please?! Dad: Kiddo, no Money left. Look in my purse. Kid: But Dad, there is a money machine.
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Not sure how I remember this but it reminded me of: https://rugrats.fandom.com/wiki/The_Bank_Trick … "Didi takes Tommy and Chuckie to the bank. While the babies look for the "M&M" machine (the ATM machine), they inadvertently foil a bank robbery by 2 crooks posing as bank examiners."
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And why does it need 4 whole floors?
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I was pretty surprised to find a few dedicated Kit Kat stalls in Japanese department stores. Surrounded by seemingly high-end sponge cakes and they’re selling like... Hokkaido Apple flavour Kit Kats? to huge lines? Would love to know who owns that in Nestle
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