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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    Patrick McKenzie‏ @patio11 25 Mar 2019
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    In 2019, removing underperforming content will typically result in better results than adding new content. #microconf (Wow does that surprise me.)

    3:34 PM - 25 Mar 2019
    • 13 Retweets
    • 145 Likes
    • Kwuang Tang 🍜 Andrew Grimm Sagar Dubey sww1235 James Cox-Morton bayes base bays based Derek Wolters Ajit Kale
    5 replies 13 retweets 145 likes
      1. Patrick McKenzie‏ @patio11 25 Mar 2019
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        (This is for SEO purposes.) Speaker suggests auditing for: * backlinks * traffic * social shares And just bulk-nixing all the pages which have all zeroes. Increases topical relevancy of whole site, focuses link juice down to less places.

        5 replies 1 retweet 74 likes
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      2. Nick Moore‏ @nickwritesit 25 Mar 2019
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        Replying to @patio11

        It’s shockingly effective. If you’re interested in a case study, @jimmy_daly wrote about how @QuickBooks nearly -doubled- their traffic by deleting content: https://www.animalz.co/blog/content-pruning/ …

        2 replies 0 retweets 10 likes
      3. Marco Beierer‏ @marcobeierer 25 Mar 2019
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        Replying to @nickwritesit @patio11 and

        Thank you, interesting read and explains good why it works. It's not the deletion of underperforming content itself, but solving quality issues by deleting outdated and unmaintained content.

        0 replies 0 retweets 6 likes
      4. End of conversation
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      2. Kane Jamison  🍍‏ @KaneJamison 25 Mar 2019
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        Replying to @patio11

        This is generally only the case for sites with a dusty backlog of content, generally hundreds or thousands of low value URLs. I could be wrong but I’d estimate it doesn’t apply to 50+% of Microconf...

        1 reply 0 retweets 1 like
      3. JOHN DOHΞRTY  🤓 Denver entrepreneur‏ @dohertyjf 25 Mar 2019
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        Replying to @KaneJamison @patio11

        The example here had 3k posts and only 270 that got traffic. Definitely an outlier.

        2 replies 0 retweets 3 likes
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      1. Matt Heard‏ @mattheard 25 Mar 2019
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        Replying to @patio11

        I once built a heavily interlinked text-only site which intentionally had a long tail of page popularity because that was what was good for the content. I'm glad I didn't let it live long enough for me to pit my users' interests against SEO.

        0 replies 0 retweets 2 likes
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      1. Ajit Kale‏ @AjitKale_ 26 Mar 2019
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        Replying to @patio11

        WOW! Thnx for sharing. Some time bk, @timsoulo also has given the same advice. As one of the #SEO and content marketing strategy, he deleted all articles that weren’t sending any organic search traffic to @ahrefshttps://ahrefs.com/blog/increase-blog-traffic/ …

        0 replies 0 retweets 0 likes
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