(This is for SEO purposes.) Speaker suggests auditing for: * backlinks * traffic * social shares And just bulk-nixing all the pages which have all zeroes. Increases topical relevancy of whole site, focuses link juice down to less places.
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Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo
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It’s shockingly effective. If you’re interested in a case study,
@jimmy_daly wrote about how@QuickBooks nearly -doubled- their traffic by deleting content: https://www.animalz.co/blog/content-pruning/ … -
Thank you, interesting read and explains good why it works. It's not the deletion of underperforming content itself, but solving quality issues by deleting outdated and unmaintained content.
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This is generally only the case for sites with a dusty backlog of content, generally hundreds or thousands of low value URLs. I could be wrong but I’d estimate it doesn’t apply to 50+% of Microconf...
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The example here had 3k posts and only 270 that got traffic. Definitely an outlier.
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I once built a heavily interlinked text-only site which intentionally had a long tail of page popularity because that was what was good for the content. I'm glad I didn't let it live long enough for me to pit my users' interests against SEO.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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WOW! Thnx for sharing. Some time bk,
@timsoulo also has given the same advice. As one of the#SEO and content marketing strategy, he deleted all articles that weren’t sending any organic search traffic to@ahrefshttps://ahrefs.com/blog/increase-blog-traffic/ …Thanks. Twitter will use this to make your timeline better. UndoUndo
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