"You're not trying to write copy for people who don't have time for you. That is never going to work out." You make copy scannable to conserve attention & cause people to remember important parts, not to have them not read the parts between the bold bits. #microconf @copyhackers
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Oh my god. “Picoheresies” was the most Patrick McKenzie way you could have replied to this.

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Maybe the next
@copyhackers talk: jargon, in-group terminology, intentional micro targeting. Reminds me of a Seth McFarlane quote about family guy, how they would intentionally make extremely niche jokes to capture 1% of the audience forever.
End of conversation
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