They can spend a billion dollars trying to create a new, sticky user behavior; on the regular mortal end of the scale, you need thousands of new accounts to support even one new engineer, and thousands more to replace the ones churning. Red Queen's race against instant death.
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$5 games make sense. $5 per user/time for a SaaS app makes sense. $5 for a tool of any importance makes as much sense as a $5 bicycle or a $5 circular saw.
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$5 is very low compared to most subscription products but it's really good compared to ads. you just have to make sure people don't think their $5 entitles them to phone support
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Is that always true though? I love
@romain_vialard's Yet Another Mail Merge, and they charge $2/month. That price point makes a lot of sense to me for their product, too...Thanks. Twitter will use this to make your timeline better. UndoUndo
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