Starbucks made a Roastery (flagship store meant to function as an attraction) in Tokyo and, wow, do consumer-facing companies just smoke the entire tech industry in branding. I assume objective is improving perception of Starbucks as a luxury brand in Asia. Well executed.
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For a lot of Americans, Starbucks transformed cappuccino from something you got after a fancy Italian meal to something you picked up on the way to work every morning.
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Very true, didn't mean to discredit them for what they have done in terms of innovation when it comes to their original recipes or helping universalise gourmet products. I would still attribute much of their success to their re-conceptualisation of coffee/ hatching coffee culture
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