Starbucks made a Roastery (flagship store meant to function as an attraction) in Tokyo and, wow, do consumer-facing companies just smoke the entire tech industry in branding. I assume objective is improving perception of Starbucks as a luxury brand in Asia. Well executed.
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Your understanding is correct. For other premium experiences in China, see Yum Foods’ brands including: Pizza Hut (a date spot in China as of a few years ago) and KFC. AKA, competition is weak. AKA, foreign brand status = cool. BTW, Starbucks Japan license owned by Japanese Co!
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In the past week we (US tourists) went twice to Shanghai one. Once because was on wife's list and once because a group tour guide added it in as Western tourists seem to enjoy.pic.twitter.com/evIqxVRsk3
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