Starbucks made a Roastery (flagship store meant to function as an attraction) in Tokyo and, wow, do consumer-facing companies just smoke the entire tech industry in branding. I assume objective is improving perception of Starbucks as a luxury brand in Asia. Well executed.
-
-
Starbucks is, to my understanding, a very premium experience in a lot of greater China, and while it might seem strange from an American perspective to go on an international vacation and make a trip to Starbucks a tentpole of it, that’s very definitely a supported use case here.
-
Your understanding is correct. For other premium experiences in China, see Yum Foods’ brands including: Pizza Hut (a date spot in China as of a few years ago) and KFC. AKA, competition is weak. AKA, foreign brand status = cool. BTW, Starbucks Japan license owned by Japanese Co!
End of conversation
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.