Weird in that, by the standards of traditional finance, it will look very undisciplined. Boring in that it will probably have a compliance department and fairly pedestrian structure; more like a VC fund than anything the crypto crowd dreams of.
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It’s just going to be the first VC fund with 10k LPs who’ve each written a check for $50k that they don’t really have a hurdle rate for because they don’t know what a hurdle rate is.
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The magic here isn’t just the money, it will be that the customer (investor? But very consumer-like behavior) network is hyperdense, online functionally 100% of the time, and routinely introduced to other people in similar circumstances by the day to day operations of employer.
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Work Slacks are going to be like “Oh geez take it off this channel; it’s like Bitcoin all over again.”
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Most of it goes into Bay area houses.
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On that note (and sorry if this is too tactical) but something that targets opportunity fund real estate projects is especially well suited for this kind of thing, from a tax optimization perspective.
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401koin
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Do you have 'boring' things kicking off in the US like http://freetrade.io and http://wealthify.com ? They're slowly picking up steam in the UK
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In the US Betterment and Wealthfront are the startup-y versions, but some of the big banks like Schwab have robo-investors as well.
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Kiosks outside tech companies in parking lots of on campus on bonus payday selling expensive gadgets is my best bet.
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