I endorse these notes as a 10+ time MicroConf attendee and *also* think they’re essentially the right playbook for getting value of of most conferences (assuming you’re not there in a corporate leadgen capacity; different playbook for that). https://twitter.com/pushcx/status/1098294969297702917 …
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In particular, the very non-obvious things about conferences is that they function like Twitter: a tuning fork ringing out in mindspace, causing likeminded individuals to vibrate and gather. The reason to go to MicroConf is to meet the people that would go to MicroConf.
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“Who are the people that go to MicroConf?” A pretty diverse bunch, but suffice it to say that it’s technically savvy sharp operators in mostly SaaS or Internet-distributed education who overwhelmingly are outside of Silicon Valley’s orbit.
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It is the most likely conference to have back-to-back conversations on MRR growth, the family part of family business, financing and exit options for software entrepreneurs, and unreasonably effective use of email.
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It is also the only conference you’ll ever go to where folks will happily pull up their dashboards on a laptop and show you to demonstrate what happened to growth when they got serious about sales process.
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Very interesting thing about watching the MicroConf crowd for a decade: a lot of us are on second/third/etc acts and many folks are well into dealing with “challenges of success” not just challenges getting started. (One reason it split into two overlapping events.)
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Replying to @patio11
Does MicroConf make sense for those of us who make money from services (plus a bit of sponsorship sales) instead of digital products?
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I'd still go if I were running a consultancy but the overwhelming majority of folks are running product businesses or transitioning consultancies into productized versions of themselves, so you'd likely hear a lot not extremely relevant to your interests. (Think still valuable?)
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