I endorse these notes as a 10+ time MicroConf attendee and *also* think they’re essentially the right playbook for getting value of of most conferences (assuming you’re not there in a corporate leadgen capacity; different playbook for that). https://twitter.com/pushcx/status/1098294969297702917 …
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It is also the only conference you’ll ever go to where folks will happily pull up their dashboards on a laptop and show you to demonstrate what happened to growth when they got serious about sales process.
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Very interesting thing about watching the MicroConf crowd for a decade: a lot of us are on second/third/etc acts and many folks are well into dealing with “challenges of success” not just challenges getting started. (One reason it split into two overlapping events.)
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