Are you offering a free trial of your service? Good! But do make sure that creating an account involves 1) some email verification, and 2) some anti-automation mechanism (e.g. some CAPTCHA). Otherwise, you're in for a world of pain. #InfoSec
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Asking for a credit card has the added benefit of increasing trial -> paid conversion by 10x.
1 reply 0 retweets 1 like -
Replying to @DaveJ
Hey Dave
Interesting. Do you have a source for this stat? That may well be true, but you also have to balance this increased conversion rate with the rate at which prospective users will navigate away when prompted to enter their card details...1 reply 0 retweets 0 likes -
Yeah, you'll prob also see increased dispute rates so it's a trade off that depends on product/market. Credit card trial particularly makes sense when you don't have a super high gross margin. I don't have a direct source but
@patio11 has mentioned it on his podcast a few times.2 replies 0 retweets 1 like
If you want a citable source:https://stripe.com/atlas/guides/business-of-saas#low-touch-saas-benchmarks …
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