Fun to watch Silicon Valley wrap social dynamics around all the stuff people know they should do and don’t. If you understand psychology well enough to make people constantly open apps and click on ads you can make them do other (good) stuff too.https://twitter.com/harjtaggar/status/1094723045732737024 …
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It makes one think about how stupidly leveraged popularizing a new business model is. Like, if the only thing promoting path A over B was knowing how to make money on A, then R&D for that on B is undervalued at almost all prices.
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I have a secret theory that psychologists are the hidden secret of successful SV companies. Some trained as such, some (Zuck, Ev, Jack, Zynga people) just seem to have the knack for it
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I think we did (weight watchers, Jenny Craig, Alcoholics Anonymous), but no one seemed to really crack the exercise thing from what I can see
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Mainstream social education as occuring in government schools is itself is the mass-altering behaviour mechanism par excellence!
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I can think of maybe one major success plausibly allocated to that at the margin between 1950 and 2019, and that is iffy. For the amount spent on it over that interval, seems like sugary drinks got a lot better value for their money.
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we tried to use them on education (eg: the ad council) but: a) using them on education is Good Works so the people doing it optimize for looking good and not for being effective and b) sugary drink marketers get to change the sugary drinks to make them marketable
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education designed from the ground up for addictiveness is strategy video games
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The Nudge Unit (govt agency) on the UK did this effectively. https://en.m.wikipedia.org/wiki/Behavioural_Insights_Team …
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