Rates exert gravity. If you charge more, you’ll spend your time talking to more sophisticated clients, working in better businesses, specializing in projects close to the money. These are compounding advantages. If you charge less, similar dynamics apply.
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(I think there is an analogous mechanism in product businesses, too, and sometimes wish I had cut my teeth on something a bit more ambitious than the path I actually took, because it would have resulted in learning more, faster, and finding a better peer set faster.)
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(“But don’t you need to pay your dues to skill up prior to doing something more ambitious?” I think one of the core realizations one should take from Silicon Valley is that at least some people “paying dues” have an alternative trajectory which learns 100X as much per year.)
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(The people you are paying dues to are not necessarily incentivized to tell you of the existence of of faster paths, and this is not always because they’re malicious. They’re probably as enmeshed in the system that produced them as you are.)
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And this is why I love the Internet, because it can be both a vector for discovery of better opportunities, a repository of the skills one needs to successfully execute on them, and ample existence proofs (and synthetic pants kicking) that it is possible to be more ambitious.
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End of conversation
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You usually give specific advice, so, I feel like I can ask: how would one go about doing it? I.e., leaving de low money market?
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I mean, the way to not make WordPress sites for restaurants for $250 each is to stop telling restaurants you’ll make them a website for $250. The more interesting problem is “What next?”, where you find the best leveraged business to service with WP skills.
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when you find yourself in a ditch, quit digging and if you only ever have bad clients, it’s a you problem
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(curls up in a ball rocking) reminds me of the construction engineering scene where cities/gov/clients slashed rates, set limits and bad rules, and more or less waited to see which consulting firm would slit their wrist the fastest for them. I got out. Your thread is good intel.
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I've had similar conversations with consultants. A common question is, "How do I get my client to take my advice?" The answer is always, "Charge more for it."
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