I ran into http://motif.com earlier today, which is pretty clearly attempting to RobinHood-style sew up millennials who have money but don’t connect to either mutual funds or the finance industry. Not sure how I feel about this, honestly.
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Sorry, but I’m an index true believer :)
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I am also! But the alternative these users can actually be sold on isn’t “Open up an account at Vanguard and buy an index fund” it is probably “Keep it in cash; can’t trust financial industry. Remember South Park? And it’s gone.” or “YOLO the boomers effed us what’s point.”
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