I ran into http://motif.com earlier today, which is pretty clearly attempting to RobinHood-style sew up millennials who have money but don’t connect to either mutual funds or the finance industry. Not sure how I feel about this, honestly.
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Better to learn and then do the more optimal thing like a Vanguard retirement fund or roboadvisor with the portfolio that has underperformed but exists because you socked away money because it was fun than wake up at age 37 with no investments.
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"... we found the savings rate to be ... five times more important to achieving retirement success than asset allocation, ... 30 times more important than actuarial assessment & intervention, and ... 45 times more important than asset quality." https://www.asppa.org/sites/asppa.org/files/PDFs/Magazines/ASPPA%20Journal/TAJ-Summer2011-ret-success.pdf …pic.twitter.com/byb2mXKWRo
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Where do they go to learn? I'm underinvested, and what is invested, I just watch evaporate in the markets.
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