This is a good question, and deserves an answer. The short version of this is that neither party to the transaction wants this to happen. Slightly more detail:https://twitter.com/scottbelsky/status/1087720973309276160 …
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If you dangle a tens-of-percent discount on, without loss of generality Google, to investors willing to endure a 5 year lockup, Goldman will have disaggregated that security into the two components "Discounted Google" and "Lockup" and sold them to willing counterparties. In days.
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If you don't dangle a tens-of-percent discount on this, it's just "Can I interest you in a share class which is strictly worse than common?"
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End of conversation
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