I rarely see very clear communication externally about branding changes and concrete design or business challenges motivating them. The Slack announcement about their logo change is pretty compelling along that angle. https://slackhq.com/say-hello-new-logo …
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I feel like they set up a strawman, though. After these two paragraphs, they present a nearly equally multi-colored logo but choose to put it only on 3 select solid backgrounds that work. If you did that with the original, it would look great too.
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They can write all the paragraphs they want as their rationalization, but once you see, this you can't unsee it. SMH. Did no one point this out?pic.twitter.com/B7qIgYgznm
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Not totally sure about whitespace - feel like you could do this to a lot of logos. Either way, this is the Sanskrit original, still in use today as a religious symbol. The nazis reversed it and rotated it. This is not a reverse upright swastika.
End of conversation
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"Not worth the overhead" is about as real as it gets when it comes to branding design
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By contrast, Lucent's logo* was best explained by a Dogbert cartoon. (My former director, who stayed on the AT&T Labs side after spinoff, said "I'm sure they paid somebody a whole lot of money to design that.") https://www.aiga.org/the-lucent-logo-legacy-long-live-the-big-red-donut … https://www.aiga.org/globalassets/migrated-images/uploadedimages/aiga/content/inspiration/voice/dilbert.jpg …
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Eh, I’ve never seen any of those situations, and the new logo is just completely forgettable.
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