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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 16 Jan 2019
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      I rarely see very clear communication externally about branding changes and concrete design or business challenges motivating them. The Slack announcement about their logo change is pretty compelling along that angle. https://slackhq.com/say-hello-new-logo …

      3 replies 38 retweets 199 likes
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    2. Patrick McKenzie‏ @patio11 16 Jan 2019
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      Here, two paragraphs which identify a rationale for an initial decision, multiple concrete challenges with it, visually demonstrate the challenges, and emote about the consequences for the company / brand / design team.pic.twitter.com/ogsZGuJAAg

      5 replies 50 retweets 400 likes
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      Patrick McKenzie‏ @patio11 16 Jan 2019
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      That is probably the most compelling two paragraphs I've ever seen about a logo.

      3:26 PM - 16 Jan 2019
      • 2 Retweets
      • 79 Likes
      • Cori Faklaris 🏡 Kata Gibson Fahnestock Aniket Kadam Jonathan Van Rachel Naffziger Dan K no man Nathan Broadbent
      9 replies 2 retweets 79 likes
        1. Kevin Kwok‏ @kevinakwok 16 Jan 2019
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          Replying to @patio11

          pic.twitter.com/yoXOL14NnC

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        1. Zach Tratar‏ @zachtratar 16 Jan 2019
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          Replying to @patio11

          I feel like they set up a strawman, though. After these two paragraphs, they present a nearly equally multi-colored logo but choose to put it only on 3 select solid backgrounds that work. If you did that with the original, it would look great too.

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        2. Bonibaru | it's probably not my fault‏ @Bonibaru 16 Jan 2019
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          Replying to @patio11

          They can write all the paragraphs they want as their rationalization, but once you see, this you can't unsee it. SMH. Did no one point this out?pic.twitter.com/B7qIgYgznm

          1 reply 0 retweets 0 likes
        3. Emanuil‏ @emanuil_tolev 16 Jan 2019
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          Replying to @Bonibaru @patio11

          Not totally sure about whitespace - feel like you could do this to a lot of logos. Either way, this is the Sanskrit original, still in use today as a religious symbol. The nazis reversed it and rotated it. This is not a reverse upright swastika.

          0 replies 0 retweets 1 like
        4. End of conversation
        1.  🎆  🌸 Samuel Hulick  🌸  🌄‏ @SamuelHulick 16 Jan 2019
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          Replying to @patio11

          "Not worth the overhead" is about as real as it gets when it comes to branding design

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        1. Bill Stewart‏ @BillStewart415 16 Jan 2019
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          Replying to @patio11

          By contrast, Lucent's logo* was best explained by a Dogbert cartoon. (My former director, who stayed on the AT&T Labs side after spinoff, said "I'm sure they paid somebody a whole lot of money to design that.") https://www.aiga.org/the-lucent-logo-legacy-long-live-the-big-red-donut … https://www.aiga.org/globalassets/migrated-images/uploadedimages/aiga/content/inspiration/voice/dilbert.jpg …

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        1. Rani Horev‏ @rani_horev 16 Jan 2019
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          Replying to @patio11

          Agree, though 🤷‍♂️pic.twitter.com/mBwEckRKB1

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        1. Will Jessop‏ @will_j 16 Jan 2019
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          Replying to @patio11

          Eh, I’ve never seen any of those situations, and the new logo is just completely forgettable.

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