Here, two paragraphs which identify a rationale for an initial decision, multiple concrete challenges with it, visually demonstrate the challenges, and emote about the consequences for the company / brand / design team.pic.twitter.com/ogsZGuJAAg
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Here, two paragraphs which identify a rationale for an initial decision, multiple concrete challenges with it, visually demonstrate the challenges, and emote about the consequences for the company / brand / design team.pic.twitter.com/ogsZGuJAAg
That is probably the most compelling two paragraphs I've ever seen about a logo.
agreed. I don't like the new logo... but when you show me how limited the old logo was against various backgrounds etc. at least I get why they made the change. good blog post.
Had the same reaction once I read the blogpost right after the announcement. This format always works across industries/domains eg. Selling a product - State the problem and prove with examples how your product solves it.
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