Current sales conundrum: Several big corps have been in limbo with us for years, “pilot hell” as some startups call it— evaluating constantly, negotiating, but no big deal signed. When I try to pull the plug, they insist they want it & it’s just bureaucracy. When to cut them off?
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Replying to @sehurlburt
Figure out what they want out of continued engagement in the process and gate getting it on continued progress to you getting what you want out of the process? More concretely: no shame in putting someone on the “nurture” list, where they get scaled updates but ~no founder time.
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