Just the quote in that last tweet has at least three things an editor would flag: 1) OK -> okay 2) Replace ship with something that is not industry-specific jargon 3) Use a nicer word than "suck" This is why editors don't copywrite.
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@threadreaderapp unroll pls -
Hi the unroll you asked for: Thread by
@patio11: "The inimitable@copyhackers wrote about landing page copy for us: http://stripe.com/atlas/guides/l … I think you'll particularly […]" https://threadreaderapp.com/thread/1075515866874372096.html … Talk to you soon.
End of conversation
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I find this thread deeply fascinating because product copy (esp in regulated industries where specific words can mean a ton) is SO HARD!
Thanks. Twitter will use this to make your timeline better. UndoUndo
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