Some examples from mine: "Referrals are the best compliment clients can give us. [Refer a friend]" "Let's agree to never talk about QuickBooks again, alright?" "If you don't like it you can have your old life back."
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Hilarious experimental proof on this which I don't feel bad about quoting because I'll be the only one embarrassed: I was once giving a coding school a pro-bono lecture on A/B testing and used my home page for live coding exercise.
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Just to proceed with the exercise I said something to the effect of "I need a new headline here. Just shout something out; you're not going to beat the thing I've been iterating on for years but it will demonstrate the mechanics."
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I left the rest running for a few weeks, mostly by accident, and eventually sent the class a sheepish email congratulating them on beating my control by 10%.
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"This sounds curiously convenient and non-specific." I know, because I no longer run the business and therefore can't quote you the exact details, but trust me on pain of losing Internet karma: it actually happened substantially as described.
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End of conversation
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