One of the things I like about ridesharing and delivery apps is about how they “flatten” some of local real estate markets, which are otherwise extremely sensitive to differences of a few blocks and, for some businesses, a few tens of feet.
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If the demand aggregator is your listing on an app, then you can put the commercial kitchen anywhere within a bike ride (/etc) of the customer base, which can easily be 1/3rd of the rent. Restaurants budget 25% of gross for rent; that is not a small savings.
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Similarly, if you think of “Where would you site an apartment building aimed at single or couple professional?”, that is dominated by access to transit and local amenities... but while six blocks is a long way for that decision it’s ~nothing if you assume availability of apps.
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I thought the point of Uber Eats to essentially give Uber the data on which private-label commercial kitchens to open?
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This seems to be a business Uber should be thrilled to service but not excited about operating, due to e.g. capital required, locality of branding efforts required, high labor costs, etc. The play is probably “Recruit existing kitchens; tell them what will sell.”
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Agreed but would add experience provider as third. Not everybody just wants the food.
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Agreed. And bars (which shade into restaurants) are gathering places which happen to monitize through booze.
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Another form of revenue in the future will be made from prioritizing access to higher demand micro locations within each venue or micro real estate. Not every seat or table is the same. Some spots are naturally betr for specific events and thus, have higher demand. Some worse.
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