This is one of the best UX innovations I have ever seen.https://twitter.com/amyngyn/status/1068760284330905600 …
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"Isn't that literally the point of sales reps?" I don't know what to tell you, but it took decades of training for me to be able to overcome Midwestern norms about interrupting and start saying "Hey, person who is compensated to sell fashion things: I am buying; please help."
I think it also increases overall sales by making customers pick a basket *at all*.
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