SoftBank rebranded their Nakameguro shop to be half SoftBank and half Y! Mobile, previously Yahoo Mobile, which is their low-end brand. This surprises me because this is a relatively tony area. I assume it is due to government pressure on mobile service pricing.
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I think more than anything this demonstrates investor appetite for safe assets that earn interest.
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Also I wonder whether they are tranches and how you analyze default risk. Can I see the pool of plan subscribers?
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Not really all that different from Paypal "working capital" or Stripe's equivalent (not sure what it's called?) -- borrowing against future revenue streams has a long history.
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Merchant cash advances (as Stripe offers now) are probably cheaper
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