(The government exercised some light suasion on Docomo, the biggest provider which was previously a unit of the national carrier NTT, and Docomo basically immediately instituted a X0% price cut.)
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The economics of cell phone retail are fascinating if you’ve never looked into them, by the way. This SoftBank store is not owned or operated by SoftBank; it is (effectively) a captured sales agent that has a stock of iPhones they will happily sell you and a login to SoftBank.
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SoftBank pays for your iPhone when you contract with them, sells the iPhone receivable to someone, and pays the store a commission for getting another customer on the X plan on a 2 year contract.
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If you’re thinking “Hmm this sounds like something Wall Street would love” they’re way ahead of you:https://www.google.co.jp/amp/s/www.marketwatch.com/amp/story/guid/B359CD4A-7C49-11E6-B9F7-409A1DD77891 …
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Same in Harajuku. Was surprised to see for the same reason
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Hmm, actually, now that I think about it it might have been the exact same store you saw. Don’t quote me on Harajuku
I totally noticed though!
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