If your audience has only ever used Excel, SQL joins are going to blow their minds.
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This is exactly Innovation versus invention. Invention is creating NEW tech. Innovation means combining existing tech in new was. *Invention: creating new spices. *Innovation: creating new recipes from existing spices.
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I like to think of innovation and invention as two ends of a spectrum, rather than a binary delineation, because the two are not mutually exclusive. To extend your metaphor, a new recipe may include new spices!
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