I stole this from Amy (IIRC) and have replicated it all over the place, and for small business this framing works wonders. (For larger businesses the analogous one is "Spend your 2018 budget while you've still got it.")https://twitter.com/amyhoy/status/1066503111651586048 …
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"Wait you'd help a customer defeat their purchasing department's procedures?!" I mean that is bare minimum 30% of enterprise sales right there, more if you spell "defeat" C-O-M-P-L-Y.
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"Purchasing requires we get physical backup media! And you're a SaaS." "Can do." "Wait what how is that even possible." "We do this all the time; you're going to get an Ubuntu LTS liveCD with our website saved to the desktop." "That's pathologically compliant!" "Best compliance!"
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Oh since “this” was an indefinite antecedent: it’s a campaign delivered over email near December 15th where the offer is “Upgrade to annual billing for [your standard discount] and if you do it this calendar year you may be able to book the expense now with positive consequences”
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Replying to @sp_deactivated
Back in my consulting days, though if you want to pre-pay Stripe fees before the end of the year for any reason I think that is something we can make happen for you.
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Really enjoy it. For more than tweet-sized views should probably write a post about that but life has kept me busy recently.
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