I stole this from Amy (IIRC) and have replicated it all over the place, and for small business this framing works wonders. (For larger businesses the analogous one is "Spend your 2018 budget while you've still got it.")https://twitter.com/amyhoy/status/1066503111651586048 …
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Oh since “this” was an indefinite antecedent: it’s a campaign delivered over email near December 15th where the offer is “Upgrade to annual billing for [your standard discount] and if you do it this calendar year you may be able to book the expense now with positive consequences”
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