Amazing startup idea (and I'm impressed by how successful it apparently is): OpenDoor, which—stripped to the essence—is automated marketmaking for houses. https://opendoor.com
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Now you might sensibly think "Well you can do that because shares in Google are fungible with each other" and OpenDoor's crazy idea is "Look, if you squint at them a little bit, houses in Phoenix aren't strictly fungible but they're close enough that the error bar is just noise."
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