There’s this company offering to pay people “cash back” for taking photos of their receipts in Japan, and I think it’s a data play. “Ahh the customer isn’t the customer they’re the product, eh?” Actually I bet they don’t care about the customer’s data at all. It’s better:
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They’re deputizing everyone with a smartphone to operate as census officials for every store in the country. A receipt lists your company name, address, and phone number. You know how valuable it is to have the phone number of every restaurant in Japan? That could be sold.
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Replying to @patio11
at the risk of a dumb question, i would expect japan to have the equivalent of the yellow pages?
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Replying to @donjay
That is a thing that exists but it doesn’t substitute for this because hyperlocal, unlikely to be up-to-date these days, and was never as big a thing as it was in the US.
6:13 PM - 21 Nov 2018
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