They’re deputizing everyone with a smartphone to operate as census officials for every store in the country. A receipt lists your company name, address, and phone number. You know how valuable it is to have the phone number of every restaurant in Japan? That could be sold.
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If this is relevant to your interests the website is http://cashb.jp
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Groupon did this for a while. It’s impossible to say, but given their apparent forethought, or lack thereof, of how to make it profitable I’d assign a very low probability for the data play.
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