I heart the copywriter who put, on their comparison chart for savings account fees, quote: "Why would you even?"https://twitter.com/alexisohanian/status/1057884023995781120 …
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You've got really, really tight margins to work in, very high fixed costs, and (if you're an upstart) probably less ability to cross-sell products with more favorable margins than small savings accounts.
Also, don’t those savings accounts give banks a more favorable lending profile? Or do they not add up to a significant amount of assets on hand? (Not a banker here, obviously)
Not sure about now but smaller nimbler savvier banks used to start up FREQUENTLY in my local community. Build up, get bought, and the management team would rinse and repeat. Frequently is measured in years of course. lol...
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