There's a generally hard question of how banks are supposed to balance heavy fixed costs with the strong desire of society to make banking feel close to free, but "Charge money for savings accounts" has never felt to me like the right place to find the margin.
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A weirdness with savings accounts, though: they're *so* limited in monetization potential and generally *so* not effective in attracting the money of savvy, socioeconomically well-off bank customers that most of the big banks just wish they'd go away.
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But you can't be a bank and not offer savings accounts (a combination of "It's just not done!" and the very real risk of your regulator saying "Oh no, #%'(# that. You LITERALLY cannot be a bank without offering savings accounts.") So the banks try to attrition the accounts away.
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"So does that leave options for smaller, nimbler, savvier banks to swoop in and revitalize the product category?" Wellllllll see a thing about financial services: if your hypothesis for your business working is "I bet bankers are bad at math" life going to be pretty rough.
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You've got really, really tight margins to work in, very high fixed costs, and (if you're an upstart) probably less ability to cross-sell products with more favorable margins than small savings accounts.
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