Shorts are good because, in addition to improving the market's ability to price securities accurately, they provide liquidity to people who want to get in without needing longer term holders to sell off part of their holdings, and pay your longs for the privilege.
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That's reasonable. It's IMO a problem when they start doing things to justify their positions, or perhaps the way their opinions are closely followed in media. I don't think my short position should materially affect your actual company business or take up non-trivial exec time.
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