Day in the life of my job: A deal I’ve been negotiating for over a year is finally starting to look like it’ll be signed soon (soon = next few months), rejoice. (Budding startups, remember to build negotiation and meetings and time it takes to get anywhere into your price.)
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This might be non-obvious, peanut gallery, so one reason for it: your customers do not measure the passage of time like you do. If you e.g. attempt to contractualize "Decision in < 2 months = 10% off", you will have customers who have been in process 18 months attempt to claim it
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This will not primarily be in bad faith! Rather, they will date the sales cycle to starting whenever they (as a firm or as an individual) started seriously moving you into consideration or started formally moving paperwork around, but *you* will have worked that deal much earlier
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