"You can't get a useless answer from me at 3 AM in the morning. But when I'm up, your business *really is* important to me. I am the engineering team. I will push fixes so fast you will be amazed. I *will* get this right because it *actually matters* to my business that I do."
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At a previous company I had invited myself out to lunch with a software CEO, with intent to get them to sign up, but was not really sure where we were at end of lunch. "Hey apropos of nothing: do you know Steli?" "Oh yeah he's great." "He is. Steli wouldn't let me leave lunch...
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... until you explicitly tell me you're going to use our product." "He wouldn't, would he." "He wouldn't." "OK then; we will." "Great! Email me and we'll figure out logistics."
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That is called "asking for the sale" and, while that is a very unconventional way to ask for the sale, a *ridiculous* portion of all energy expended in the art of sales is to get conversations to the point where someone has to actually say yes or no.
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Relatedly: in the highly likely event that you get an answer which is not a yes or no, effective salespeople follow up until the sun goes nova waiting for either a yes or no.
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End of conversation
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