One of the differences between successful artists and many folks: they’re aggressive about it being *their* audience that they will *service via platforms for a fee* rather than it being the platform’s audience which they rent.https://twitter.com/kchoudhu/status/1044855768464404480 …
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Nobody accidentally ends up on People once, let alone multiple times per quarter.
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Platform businesses are well aware of this, too. They got people to talk with brands’ people.
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(I once shared an airplane with part of the advance team for an artist every one of you knows. 200 people. 100+ hotel rooms. 200 plane tickets. 200 expense reports. Probably ~20 translators. 40 drivers. Nobody accidentally commits logistics.)
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End of conversation
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